KeepCup
저자: Sine N. Just
1. Intercultural communication
1.1. Adaptation
1.2. Standardization
2. Branding
2.1. Identity
2.2. Strategy
2.3. Equity
3. P
3.1. Comm.mix (at present)
4. Price
5. Product
6. KC's 4P's (at present)
7. Place
7.1. Online and coffee shops
7.2. ff
8. Marketing
9. Corporate communication
9.1. Integration
9.2. Differentiation
