Real Estate Marketing
저자: Riel Roussopoulos
1. Permission Marketing
1.1. email subsciptions
1.2. RSS feeds
1.3. Tagging
1.4. Commenting
2. Permission Tools
2.1. Blogs
2.1.1. Video Blog
2.1.2. Audio Blog
2.1.3. Micro Blog
2.1.4. Mobile Blog
2.2. Social networks
2.2.1. Facebook
2.2.2. MySpace
2.2.3. ActiveRain
2.2.4. flickr
2.2.5. Orkut
2.2.6. Hi5
2.3. Email
2.4. Forums
2.5. Widgets
2.6. Classified sites
2.7. Wikis
2.8. Podcasts
2.9. Screencasts
2.10. RSS Feeds
2.11. JavaScript / JSON / XML / REST
3. Costs / ROI
3.1. Permission
3.1.1. Low / No Cost
3.1.2. Highly targeted
3.1.3. Easily Tracked
3.1.4. Make once, use many times
3.2. Interruption
3.2.1. High Price
3.2.2. Not Reusable
3.2.3. Not Trackable
3.2.4. ShotGun / Not focused