1. Target Audience
1.1. Hearing disabled
1.2. Translation feature users
2. Competition/Alliance
2.1. Competition
2.1.1. Google Glass
2.1.2. Speech to text software
2.2. Alliance
2.2.1. Google Glass
2.2.1.1. Partner to help develop finished product
2.2.1.2. Add as a feature to existing Google Glass
3. Promotion
3.1. Social media
3.1.1. Twitter
3.1.2. Facebook
3.2. Work with hearing loss related charities/associations
3.2.1. Canadian Association of the Deaf
3.2.2. Canadian Hearing Society
3.2.3. Canadian Cultural Society of the Deaf
3.3. Directed Ads
3.3.1. Magazine
3.3.2. TV
3.3.3. Radio ads will miss our main audience
4. Delivery/Cost Structure
4.1. Smartphone application free of cost
4.1.1. Users help beta test
4.1.2. Can function without glasses using phone screen
4.2. Use 3D printing to keep production cost low
4.2.1. Aim to keep cost <$100
4.2.2. Use recycled plastic
5. EDI/E-commerce
5.1. Online store
6. Triple Bottom Line
6.1. Social
6.1.1. Main idea is to help people with hearing loss
6.1.2. Work with non-profit hearing loss charities
6.1.2.1. Portion of sales donated
6.1.2.2. Will help improve product as well as advertise
6.2. Environmental
6.2.1. Use recycled plastic to keep environmental hit low