Marketing Presentation - Nicholas Voordenhout
저자: Nick Voordenhout
1. Triple Bottom Line
1.1. Charity Sponsorship
1.2. Enviromental
1.2.1. Less Waste
1.2.2. Less shoes being thrown away
1.2.3. Recyclable Materials
2. Differenciation
2.1. Functionality
2.1.1. Non-slip
2.1.2. Protective
2.1.3. Athletic
2.2. Design
2.2.1. Dress
2.2.2. Casual
2.2.3. Stylish
2.3. Customizabliity
2.3.1. Different Designs
3. Target Customer
3.1. Athletes
3.2. Workers
3.2.1. Office
3.2.2. Work Sites
3.3. Style Conscious
3.4. Casual Wearer
4. Delivery
4.1. Cost Structure
4.1.1. Shoe
4.1.2. App
4.1.3. In-App Purchases
4.2. Retail Stores
4.3. App Store
5. Alliance
5.1. Companies
5.1.1. Brand Deals
5.1.2. Nike
5.1.3. Adidas