1. product: Talkwalker
1.1. one of the world’s leading social data intelligence companies
1.1.1. selected to be part of the Twitter Certified Product Program in 2014; used by over 500 clients around the world, including Volkswagen, Benetton, KPMG
1.1.2. developed by Trendiction, a privately held and rapidly growing company founded in 2009 and based in Luxembourg
2. aims
2.1. social market research to understand which forms of energy are generating the most discussion, see which alternative energy is the most talked about in which markets and understand customer perception towards each form of energy
2.1.1. Particularly for growing industries like renewables, monitoring the overall levels of social discussion for each type of energy is a good way to get an instant idea of how much a topic is resonating with the public
2.1.1.1. insights can be used to target marketing and communications campaigns more effectively and reallocate resources to the most promising markets and technologies
2.1.2. Knowing what media channels each energy type is talked about the most can give you a better idea f of a) what type of conversations are occurring about each type of energy and b) an idea of how to adapt messages for each platform
2.1.2.1. Different types of energies are discussed on different channels
2.1.2.1.1. This could be another indication of the maturity of the solar energy segment as Twitter tends to be a forum for more populist, mainstream conversations that require limited explanation
2.1.2.2. With increasing popularity of solar energy across the board, from industry to homeowners adding solar panels to their homes to produce their own energy, it is no surprise that this particular form of green energy receives so much attention online. One reason for the spread of solar energy is the low prices of solar panels
2.1.3. The broad discussion of solar energy on Twitter can contain many postings from customers or from homeowners who might be interested in installing their own solar panels. Quick replies to questions ensure high customer satisfaction. Knowing where conversation is taking place can also help you to adapt your messaging for each platform. For example, for solar energy providers, messages may need to be simplified so they work on short form channels like Twitter. While for biomass, more work may need to be done on popularizing this form of energy so it has a greater impact on the general public. For every type of energy, news coverage of new developments and trends in the industry can directly affect the daily business – especially when it comes to new rules or regulations within the industry, which makes careful monitoring extremely important
2.1.4. Due to geographical and meteorological factors, different sources of renewable energy are better suited to different parts of the world. Those energy sources will of course receive more attention in particular areas