DENSO CORPORATION

1. SEVEN R´S

1.1. Right product. Diversifications. Automarkers y No automarkes

1.2. Right Quantity. fluctuating demand

1.3. Right condition. Quality standards . TQM- Certifications ISO- 9000 y QS 9000

1.4. Right place. The installations of manufacturing are near the TOYOTA with production plants in almost all regions of the world

1.5. Right time. kanban system. 80% full with two shifts, each of eight hours

1.6. Right customer. its main customer is toyota, all manufacturers of cars from Japan

1.7. Right price

2. The third biggest supplier of autoparts in the world

3. LOGISTICS STRATEGIES

3.1. Solidity in production and employee training.

3.2. Innovations in the products

3.3. Continue to use the jobs for life

3.4. Strategic alliances with the biggest automakers companies in the world

3.5. Integrating the suppy chain

3.6. Mix shipments to match customer needs

3.7. Diversifications

4. GREEN STRATEGY

4.1. Green belt. Trees around the factory