Module 5 : Communicating using traditional and digital tools

1. Digital tools

1.1. * CSR communication using digital tools *

1.2. * Summary *

2. Examples of CSR communication in other industries

2.1. CSR communication at Proximus

2.2. CSR communication at ENGIE

2.3. CSR communication at Spadel

3. The Nestlé case

3.1. Nestlé's global and local websites

3.2. Nestlé and the digital tools - Experts' comments

3.3. Product packaging - Expert's comments

4. Conclusion

4.1. * Conclusion and teaser *

5. CSR-washing

5.1. * What is CSR-washing? *

5.2. * Summary *

6. Recommendations

6.1. * Some recommendations *

6.2. * Summary *

7. Advertising and packaging

7.1. * CSR communication using advertising *

7.2. * How to assess ad credibility? *

7.3. CSR communication using humor

7.4. * Use of humor - Summary *

7.5. CSR communication using infomercials

7.6. * Use of infomercials - Summary *

7.7. CSR communication using labels

7.8. * The role of CSR labels - Summary *

7.9. * Advertising and packaging - Summary *