Conversion Optimization: The Art and Science of Converting Prospects to Customers

1. Understanding the numbers behind your website

1.1. Important step to conquer conversion problem.

2. Design

2.1. Test your design

3. Things to test on your websites

4. by Khalid Saleh and Ayat Shukairy

5. Incentives

6. deal with customer fears, uncertainties, and doubts

7. Designing your website for the different buying stages

8. Gaining visitors’ trust and confidence

9. Understanding your website visitors through personas

9.1. Persona: Getting to know your customers

10. A Conversion Framework

10.1. customers are the focal point of any successful marketing effort

11. why are website operators content with low conversion rates

12. Engagements