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COMM 101 저자: Mind Map: COMM 101

1. Operations

1.1. Virtual Integration

1.1.1. Direct Business Model

1.1.2. Advantages

1.1.2.1. Cut middlemen

1.1.2.2. Customization

1.1.2.3. Better information, cut variability

1.2. Functions

1.2.1. Processes

1.2.2. Inventory

1.2.2.1. Inventory Turnover

1.2.3. Variability

1.2.3.1. Need Forecast

1.2.4. Capacity

1.2.5. Measurement

1.2.6. Quality

2. Entrepreneurial Careers

2.1. Entrepreneurs

2.2. Intrapreneural

3. CSR & Sustainability

3.1. concepts of sustainability

3.2. corporate social responsibility

3.3. social entrepreneurship and their importance in business

4. Ed Freeman & Stakeholder Theory

4.1. organizational management

4.2. Business Ethics

5. Disruptive Innovation

6. Case Assignments

6.1. UNIQLO

6.2. Google Glass

6.3. Abanke

7. Tools

7.1. SWOT

7.2. Bussiness Model

7.3. Fish Bone

7.4. Urgency/Importance matrix

7.5. Value Proposition Canvas

7.5.1. Points of Parity/Difference

7.5.2. Comparative Ads and Relative Positioning

7.5.3. Blog Post : Samsung Note 7 (Explosion)

7.5.3.1. Blog Post: :Dubai Hyperloop

7.6. PEST Analysis

7.7. Porters 5 forces

8. Strategy

8.1. Sustainable Competitive Advantage

8.1.1. different activities from rivals

8.1.2. Similar activities in different ways

8.2. Porter’s Generic Strategies

8.2.1. SPECTACLES - Differentiation

8.3. McGrath contend that (Sustainable) Competitive Advantage is no longer achievable

8.4. Mc Graths Transient Strategy

9. Finance

9.1. Balance Sheet

9.1.1. Cash flow analysis

9.1.2. Income Statement

9.2. Concerns the Present

9.3. External Shareholders

9.4. Accounting Equation (Assets - Liablities = Shareholders Equity )

9.4.1. Assets

9.4.2. Liability

9.4.3. Equity

9.5. Liquidity

9.5.1. Current Ratio = (Current Assets)/ (Current Liability)

10. Marketing Accounting

10.1. Costs

10.1.1. Fixed

10.1.2. Variable

10.1.3. Sunk

10.1.4. Legacy

10.1.4.1. "deal" with liability in the future

10.1.5. Opportunity Costs

10.2. Amortization/Depreciation

10.3. Concerns Future

10.4. Break Even Formula TR=TC

10.5. Product Profitability Statement

10.5.1. Finance

10.5.2. ManagerialMangerial