SIX HABITS OF MERELY EFFECTIVE NEGOTIATORS
저자: Nurul Ainaa
1. Neglecting the other side’s problem
1.1. -Can't negotiate without understanding own interests -Understanding and Addressing -Other sides perspective -"Always try to put yourself in other person's shoes. Get a sense of what want." -Tough negotiators-"Not my Issue." -Focus on problem then solve
2. Searching Too Hard For Common Ground
2.1. -Overcome differences that divide us-Common Ground -Difference can break open deadlocked deals. -Fuel joint gains -Incentives between negotiators -Much more attractive than walking away -Negotiators who dont look, don't find
3. Neglecting BATNAs
3.1. "Best alternative to a negotiated agreement"
4. Letting Price Bulldoze Other Interests
4.1. -Cooperative to Adversarial -Price isn't the most important factor -50 emotion/50 economics -4 factors: Relationship,Social Contract,Process, and Interest -Influence Price
5. Letting Positions Drive Out Interests
5.1. -3 elements 1. Issues on the table 2. Positions of one party's 3. Interests of underlying concerns -Get serious, "What's your position?" -Recognize and mangage tension to create value
5.1.1. -
5.1.1.1. 3 elements 1. Issues on the table 2. Positions of one party's 3. Interests of underlying concerns Get serious, "What's your position?" Recognize and mangage tension to create value