1. WHERE
1.1. Location
1.1.1. Quaint Village
1.1.2. On the
1.1.3. Shopping
1.1.3.1. Farmer's Market
1.1.3.1.1. Close
1.2. Competition
1.2.1. 2
1.2.1.1. Within View
1.2.1.2. Across the Street
2. WHO
2.1. Customer
2.1.1. Tended to Wait and Stay
2.1.1.1. Seniors
2.1.1.2. Students
2.1.1.3. Tourists 50/50
2.1.2. Tended to Leave
2.1.2.1. LARGE
2.1.2.1.1. Groups
2.1.2.2. Moms with Strollers
2.1.2.2.1. Difficult to maneuver
2.1.2.3. Singles
2.1.2.3.1. Pairs
2.1.2.4. Tourists 50/50
3. HOW
3.1. Establish Operating Rhythm
3.1.1. Peak Times
3.1.1.1. Greeter Role(s)
3.1.1.1.1. Welcome at the door
3.1.1.1.2. Direct Traffic
3.1.1.1.3. the liine
3.1.1.1.4. Educate
3.2. Promotion
3.2.1. VISIBLE
3.2.1.1. Signage
3.3. Physical Re-design
3.3.1. Reduce
3.3.1.1. Chair size
3.3.2. Add
3.3.2.1. Window counter
3.3.2.1.1. Stools
3.3.3. Relocate
3.3.3.1. Coffee station
3.3.3.1.1. "Start of line"
3.3.4. Remove
3.3.4.1. Floating Shelf Wall
4. WHAT
4.1. SALES
4.1.1. Coffee
4.1.1.1. Tea
4.1.1.1.1. Cold Drinks
4.1.2. Breakfast
4.1.2.1. HOT
4.1.3. Lunch
4.1.3.1. Sandwiches
4.1.3.1.1. Salads
4.1.4. Bakery
4.2. SELL
5. WHEN
5.1. Peak Times
5.1.1. Weekends
5.1.2. AM
5.1.3. mid-Afternoon
5.1.4. Early evening
6. WHY
6.1. Size
6.1.1. small
6.1.1.1. Illusion of Slow
6.2. Lineup
6.2.1. llloooonnggg
6.3. Crowded
6.3.1. Seating
6.3.1.1. little
6.3.1.1.1. Full
6.4. Customer
6.4.1. Time Crunch
6.4.2. Unaware of Options
6.4.3. Lack of Signage