Country brand: Sweden

1. Highest associations:

1.1. Health and education

1.2. Standard of living

1.3. Safety and security

1.4. Good infrastructure

1.5. Political freedom

1.6. Natural beauty

1.7. Would like to visit for a holiday

2. Lowest associations:

2.1. Value for money

2.2. Good for business

2.3. Historical points of interest

2.4. Food

3. Words people use to describe Sweden

3.1. Beautiful

3.2. Skiing

3.3. Blond

3.4. Royalty

3.5. Forests

3.6. Justice

4. Brand association

4.1. IKEA

4.2. Volvo

4.3. H&M

4.4. SAAB

4.5. Absolut Vodka