Ch. 10: Organizing for International Marketing

1. 5 basic organizational structures:

1.1. Customer

1.2. Function

1.3. Location

1.4. Product

1.5. Combination

2. Implications of changing organizational structure

2.1. decentralized results

2.2. communications become complicated

2.3. duplication of efforts occur

3. How to implement organizational structures

3.1. Built-in export department

3.1.1. 1st phase of evolutionary process

3.1.2. no export dept. exists

3.2. Export department

3.2.1. can manage international sales up to 10-15% of total sales

3.3. International division

3.3.1. structure with international division in top level of organization

3.4. International headquarters company

3.4.1. international division is a separate company

3.5. Transnational company

3.5.1. considers no one country a domestic market