User Profile
저자: Evan Crompton
1. Demographic
1.1. Suburb
1.2. Age
1.3. Gender
2. Lifestage
2.1. Family
2.2. Employment
2.3. Income
3. Media
3.1. Time
3.2. Channels
3.3. Behaviours
4. Brand
4.1. Awareness
4.2. Consideration
4.3. Advocacy
5. Products
5.1. Items
5.2. Channels
5.3. Upgrades
