PGR_1-YEAR
저자: Mario Ochoa
1. Qualities
1.1. Tradition
1.2. Family
1.3. Service
1.4. Value
1.5. Generous
1.6. Refreshing
2. Tactics
2.1. Traditional media
2.1.1. Print
2.1.1.1. SA Current
2.1.1.2. Church bulletins
2.1.2. Radio
2.1.2.1. News radio
2.1.2.1.1. TPR
2.1.2.2. Soft rock
2.1.2.2.1. 105.3
2.1.2.2.2. 104.5
2.1.2.3. College radio
2.1.2.3.1. Trinity
2.1.2.3.2. UIW
2.2. Social media
2.2.1. Twitter
2.2.2. Facebook
2.3. Earned media
2.3.1. TV viewer giveaway
2.4. Internal
2.4.1. Scripting
2.4.2. Gifting
3. Programs
3.1. 1912 Campaign
3.1.1. Price Rollback
3.1.2. 1 year $1 menu
3.1.3. Family feast
3.1.4. $1912 giveaway (Cause marketing)
3.2. A Year to Remember
3.2.1. 4 weeks of Papouli's