1. Successful in Online Shopping
1.1. Website: Amazon.com
1.1.1. Amazon.com is one of the largest shopping website in the world. Amazon was founded in 1995 by Jeff Bezos. Its sell nearly everything range from books,electronics,clothings, or furnitures. Due to its convenient used and easy delivery method, Amazon has become world’s leading e-commerce on the market. The payment and deliveries process is very easy while using Amazon.com is very convenient. Customers could just click on the item they desire and their choice of deliveries. This is all the process customers have to do in order to buy their product.
1.2. Social Media: Instagram
1.2.1. Instagram is one of the social media tool to use for online shopping. According to the article by Sydney Parker, “ Instragram has over 500 million active monthly users and those users have shared over 40 billion photos”. As a result, it is no surprise that some producer try to put their product on instagrams. According to business insider, Chirst Austin, an artist, makes a liviing from art commission and 25% of his income is generated through Instragrm. This shows that now people have been using social media to make profits. Some of the retailers on instragram are successfull because they know that there are people who addicted to social media, nevertheless they will start looking those shop through their social media.
1.3. Apps: Adidas Shop
1.3.1. Adidas company has developed an app that let the buyer pre-order their product or find their product in the nearest store. There also a feature where it stated whether that product has sold out or not. This app help the buyer saving time from going to the store. Adidas app also have come special coupon and promo-code that let the user get a reduce price of the product. As a result, Adidas app is one of the many app that become successful in e-commerce. Instead of having to get other apps, using Adidas app user might get a coupon that can save some of the money. This strategy work really well base on the statistic growth of people who download the application.
1.4. Device/ technology: Drones Deliveries
1.4.1. The invention of drone has made the work of company much easier. For example, Amazon.com now have delivery drone that can send a product right in front of their customer. As a result, they no longer have to wait and check at the post office about their product.
2. The Effect of Online Shopping
2.1. As a result of the convenience of online shopping, there is a ripple effect along. Since online shopping offer a deliveries to the customer house, they are no longer to go outside and shop for what they wanted. As a result, its has a negative effect toward local shop and retailers. Instead of going to those shop and seek what the shop might or might not have it, the customer can just look on the website and guarantees that the product will deliver to their house. In conclusion, the rise of online shopping via websites has a negative impact on local retailers.
2.1.1. Website
2.1.1.1. People tend to shop through the website because it is convenient.
2.1.2. Social Media
2.1.2.1. People shop through social media because they are digital dependence. They consume social media everyday. As a result, there are shops that open on social media to attract these media consumer.
2.1.3. Applications
2.1.3.1. People are using smartphone phone now. Everyone own at least one devices that can download apps. Due to its simplicity and friendly interface, people can just buy their desire item with one click.
2.1.4. Devices/Techology
2.1.4.1. Advanced in technology have made life simpler for humans. Company such as amazon has developed a delivery drone. As a result, the company no longer need post office or delivery company any longer. This created a negative effect on deliveries company.
3. What is e-commerce?
3.1. Definition
3.1.1. E-commerce is any type of business that involves the transfer of information across the internet.
3.2. E-commerce on Website
3.2.1. Online Shopping via website is the first technology that has been used for shopping. It is convenient and very accessible. Anyone can go through the internet and find whatever they desire.
3.3. E-commerce on Social Media
3.3.1. Not only that shopping occur on websites, it is also occur in social media as well. These can be seen through the advertisement that pop-ups on the feed of social media such as Instagram, Facebook, Snapchat, or Twitter.
3.4. E-commerce on Application
3.4.1. Since the invention of smartphone in the early 20th century, there has been a development of several apps. One of those apps is a shopping apps. This is similar to going through website but using an app is more convenient. Since the sole purpose of creating an app is for the friendly interface and easier used for the consumers, many store has developed their own app for shopping purposes.
3.5. Why E-commerce
3.5.1. Online shopping or e-commerce( Electronic commerce) has become one of the biggest investment in United States. According to the article “The Future of Shopping” by Darell K. Rigby, “e-commerce is now approaching $200 billion in revenue in the United States alone and accounts for 9% of total retail sales”. This numbers shows people have been using online shopping a lot. Some of the websites that are famous for e-commerce is Amazon, ebay, Pet,or Best Buy.