PR Theory: The Systems Approach

1. All organisations are a system

1.1. Open

1.1.1. Effected by environment

1.1.1.1. Environmental interaction: imput, process and output

1.2. Closed

1.2.1. Not effected by its environment

2. A system

2.1. Different parts working together

2.2. Accomplishing same goals

3. Interaction between organisation and environment

4. Feedback

4.1. Evaluate and improve functions of a system

5. Any organisation

5.1. Woolworths

5.2. Varsity College

5.3. SPCA