Media Trading & Market

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Media Trading & Market 저자: Mind Map: Media Trading & Market

1. Measure

1.1. Billing

1.2. Spot

1.2.1. Spot Type

1.3. GRP

1.4. Duration

1.5. Rate Card

1.6. Insertion

2. Dimension

2.1. Agency

2.1.1. Advertiser

2.1.1.1. Brands

2.1.1.1.1. Products

3. Client

3.1. Syndicator

3.1.1. Program

3.1.1.1. Billing

3.1.1.2. % discount

3.1.1.3. Rating

3.1.1.4. CPP

3.1.1.5. Spot

3.2. Contract

3.2.1. Program

3.2.1.1. Billing

3.2.1.2. % discount

4. DIDG

4.1. Dimension

4.1.1. Channel

4.1.1.1. Client Group

4.1.1.1.1. Agency

4.2. Measure

4.2.1. CPP

4.2.1.1. Volume

4.2.1.2. GRP

4.2.1.3. CPP Cost

4.2.1.4. % GRP

4.2.2. Spot

4.2.2.1. Volume

4.2.2.2. Alternative Cost

4.2.2.3. Discount

4.2.2.4. Promotion Discount

4.2.3. Weekday

4.2.3.1. Month

4.2.3.1.1. Quarter

5. Dzones

5.1. Dimensions

5.1.1. Dzones

5.1.1.1. DTube

5.1.1.1.1. Sales Type

5.1.1.2. MPN

5.1.1.2.1. Sales Type

5.1.1.3. DAdNetwork

5.1.1.3.1. Sales Type

5.2. Measures

5.2.1. Volume

5.2.1.1. Subscriber

5.2.1.1.1. Viewer

5.2.1.2. Channels

5.2.1.2.1. Contents

5.2.2. Value (Billing, Costs, OPEX)

5.2.2.1. Actual

5.2.2.2. Budget

5.2.2.3. Forecast

5.2.3. Period

5.2.3.1. Year

5.2.3.1.1. Quarter