Market segmentation
저자: Vyshakh Nair
1. Demographics
1.1. Age
1.2. Marital Status
1.3. Gender
1.4. Income
1.5. Ethnic background
1.6. Education level
2. Geographics
2.1. Local
2.2. National
2.3. Regional
2.4. International
2.5. Climate
3. Psychographics
3.1. Activities
3.2. Attitude
3.3. opinions
3.4. Personalities
3.5. Lifestyle
3.6. Cognitive attributes
3.7. Values
4. Behavioural
4.1. Benefits
4.2. pattern
4.3. Usage rates
