PEST Analysis

1. Socio Cultural

1.1. Demographic shifts

1.2. Accelerating urbanization

1.2.1. Consumption

1.3. Ageing societies

1.4. Labour and international migration

1.5. Digital Marketing

2. Technology

2.1. Technological breakthroughs

2.2. E-Mobility

2.3. Research strategies

2.4. Digital technologies

2.4.1. Digital Future

2.5. Technological convergence

2.6. Internet of things

2.7. Virtual Reality

2.8. Robotics

3. Political

3.1. Property rights and the rule of law

3.2. Corporate policy

3.3. The Rise of High-Tech Politics

4. Economic

4.1. Shift in economic power

4.2. Networking And Business

4.3. Globalisation

4.3.1. Global Market Place

4.4. Jobs and productivity

4.4.1. Future productivity

4.4.2. Digital technologies

4.4.3. Future jobs

4.5. Public debt