1. Kinerja Pemasaran
1.1. Pengukuran kinerja pemasaran
1.1.1. Revenue per Customer
1.1.2. Customer Retention
1.1.3. Relative Market Share
1.1.4. Market Share
1.2. dimensi kinerja pemasaran
1.2.1. Menurut Grawe, et.al (2009)
1.2.1.1. Sales volume growth
1.2.1.2. Profit margin growth
1.2.1.3. Market share growth
1.2.1.4. Overall competitive position
1.2.2. Menurut Chang, Chen & Ho (2012)
1.2.2.1. Financial perspective
1.2.2.2. Customer perspective
1.2.2.3. Internal processes
1.2.2.4. Innovation and learning
2. Model Konseptual
2.1. gambar 3.1
3. Dimensi-dimensi
3.1. Opportunity driven
3.2. Proactiveness
3.3. Customer Intensity
3.4. Risk management
3.5. Resource Leveraging
3.6. Value Creation, dan Legitimacy
4. Devfinisi
4.1. Kraus, et.al (2009)
4.2. Hills and Hultman (2008)
4.3. Morrish, Miles et al. (2010)
4.4. Morris, Schindehutte et al. (2002)
4.5. Kotler & Armstrong (2012)
5. Inovasi
5.1. jenis-jenis
5.1.1. Inovasi Substansial
5.1.2. Inovasi Incremental
5.1.3. Inovasi Transformational
5.2. Dimensi
5.2.1. Opportunity driven
5.2.2. Proactiveness
5.2.3. Customer Intensity
5.2.4. Risk management
5.2.5. Resource Leveraging
5.2.6. Value Creation
5.2.7. Legitimacy
5.3. Dimensi-dimensi
5.3.1. product innovations
5.3.2. process innovations
5.3.3. marketing innovations
5.3.4. strategic innovations
5.3.5. organisational innovations