1. Nature Of Message
2. Measuring the Effectiveness of Promotion
2.1. Direct Sales Result Test
2.1.1. Based on The Specific impact on Sales Revenue for Each Ringgit Promotional Spending
2.2. Indirect Evaluation
2.2.1. Concentrating on quantifiable Indicators of Effectiveness
3. Definition
3.1. Coordination of All Promotional Activities to Produces a Unifies, Customer-Focussed Promotional Message
4. The Communication Process
4.1. Sender
4.2. Message
4.3. AIDA
4.4. Encoding
4.5. Decoding
4.6. Feedback
4.7. Channel
5. Objectives Promotions
5.1. Provide Information
5.2. Increase Demand
5.3. Accurate Product Value
5.4. Differentiate a Product
5.5. Stabilize Sales
6. Sponsorship
6.1. Occur When Organization Provide Money Or In Kind Resource to an event in exchange for a direct association with that event
6.2. Difference With Advertising
6.2.1. Cost Effectiveness
6.2.2. Sponsor Degree of Control
6.2.3. Audience Reaction
7. Developing an Optional Promotion Mix
7.1. Nature Of Market
7.2. Nature of Product
7.3. Stage in the Product Life Cycle
7.3.1. Non Personal and Personal Selling
7.3.2. Advertising and personal selling
7.3.3. Reduction in Advertising and Sales Promotion
7.4. Price Low Unit Values Product
8. Communication Channel
8.1. Direct Mails such as Brochure and Catalogs
8.2. Tv and Radio Trough Soecal Offers
8.2.1. Telecomunication initiates by Company or Customer
8.3. Internet via Email
8.4. Print Media such as Newspaper
8.5. Specialize Channel such as Electronic Kiosk
9. Cast Per Response
10. Value Of Makerting Communications
10.1. Social
10.1.1. People Have Variety Different Taste
10.1.2. Ad agencies Donate Expertise for Public Service Announcement
10.1.2.1. Promote Social Causes
10.2. Business
10.2.1. Long Term Increase in Funds
10.2.2. Allocate To Promotions to Indicates Faith
10.2.3. Ability to Encourage Atitudes Changes
10.2.3.1. Brand Loyalty
10.2.3.2. Additional Sales
10.3. Economic
10.3.1. Increases Unit Sold and allows Economies of Sale
10.3.1.1. In Production Process
11. Measuring Online Promotions
11.1. Cast Per Impression
11.2. Conversion Rate
12. Element of Promotional Mix
12.1. Non Personal Selling
12.1.1. Advertising
12.1.2. Product Placement
12.1.3. Sales Promotion
12.1.4. Direct Makerting
12.1.5. Public Relation
12.1.6. Guerilla Makerting
12.2. Personal Selling
12.2.1. Person To Person