MARKETING.DEP

1. SEARCH

1.1. PAID

1.1.1. Search (e.g. AdWords)

1.2. FREE

1.2.1. SEO

1.3. META

1.3.1. Price comparison (e.g. google shopping)

2. DISPLAY

2.1. VIDEO

2.1.1. e.g. Youtube

2.2. BANNERS / TGB

2.2.1. e.g. GDN, facebook

2.3. RETARGETING / REMARKETING

2.3.1. e.g. Criteo, GDN, facebook

3. CRM

3.1. E-MAILING

3.1.1. Triggers

3.1.2. Commercial

3.2. PUSH Notifications

3.2.1. Triggers

3.2.2. Commercial

3.3. SMS / VIBER / MMS

3.3.1. Triggers

3.3.2. Commercial

3.4. DP Developing

3.4.1. Sermentation

3.4.2. Churn

4. ANALYTICS

4.1. WEB

4.2. APPS

4.3. DB

5. PARTNERSHIP

5.1. Affiliate (PPA)

5.1.1. e.g. Admitad

5.2. Co-branding

5.2.1. e.g. Miles & More

6. PRODUCT

6.1. SITE

6.2. MOBILE APPS

7. COMMUNICATION

7.1. PR

7.2. SMM (own groups)

8. DEV.

8.1. Tools for marketing

8.1.1. Site crawlers (competitors)

8.1.1.1. e.g. pricing for shop

8.1.2. Bidding systems

8.1.2.1. e.g. by rules

8.1.3. XML generator

9. DESIGN

9.1. Branding

9.2. Promo materials

9.2.1. WEB

9.2.2. COMMUNICATION

9.2.3. CRM

9.3. UI