iPhone XS/XS Max

1. Service

1.1. Apple Store “Genius Bar”

1.1.1. One Year Limited Warranty

1.1.1.1. “Apple Care +” Plans

1.1.1.1.1. 3rd Party Service

2. Accessories

2.1. Official Apple Accessories

2.1.1. Apple Licensed Accessories

2.1.1.1. 3rd Party Accessories

2.1.1.1.1. Integrates with other Apple Devices

3. Support

3.1. Apple Customer Service Network

3.1.1. YouTube Help Channels

3.1.1.1. Online Chat Forums

3.1.1.1.1. Apple Store Help Events

4. Sales

4.1. Apple Store

4.1.1. Cell Phone Carrier

4.1.1.1. Electronics Store

4.1.1.1.1. 2nd Hand Sales (eBay)

5. Release

5.1. September Apple “Keynote” Event

5.1.1. Pre-Release Speculation

5.1.1.1. Consumer Wants

5.1.1.1.1. Consumer Expectations

6. Improvements

6.1. Crisper Full Device Screen

6.1.1. Faster Processor

6.1.1.1. Higher Quality Camera

6.1.1.1.1. More International Support

7. Promotion

7.1. Pre-Order Specials

7.1.1. Apple’s Credibility

7.1.1.1. Cell Phone Carrier Specials

7.1.1.1.1. Social Media