segmented market
создатель feiran jia
1. major segmentation strategies
1.1. concentration strategy
1.1.1. advantage
1.1.2. disadvantage
1.2. multisegment strategy
1.2.1. advantage
1.2.2. disadvantage
2. basic approaches to segmenting organizational markets
2.1. types of customers
2.2. Standard Industrial Classification
2.3. end use
2.4. common buying factors
2.5. buyer size and geography
3. Single-Base Multi-Base Segmentation
3.1. singe-base
3.2. multi-base
4. definition
4.1. premise
4.2. twofold process
5. Bases for Segmenting Markets
5.1. Consumer Markets
5.1.1. Geographic Segments
5.1.2. Demographic Segments
5.1.3. Usage Segments
5.1.3.1. purchase occasion
5.1.3.2. user status
5.1.3.3. loyalty
5.1.3.4. stage of readiness
5.1.4. Psychological Segments