1. ACQUISITION ACTIVITY
1.1. Inbound Organic
1.1.1. Sales Leads
1.1.1.1. Search Engine Optimization
1.1.1.2. Content Marketing
1.1.1.3. Video Marketing
1.1.1.4. Frequently Asked Questions
1.2. Inbound Local Search
1.2.1. Sales Leads
1.2.1.1. Primary Office
1.2.1.2. Facility Locations
1.2.1.3. Google My Business
1.2.1.4. YELP Marketing
1.2.1.5. Local Video Sizzle Reel
1.3. Inbound Advertising
1.3.1. Sales Leads
1.3.1.1. Google Geo Targeted Search Ads
1.3.1.2. Website Visitor Retargeting
1.3.1.3. Retargeting Competitors Audience
1.3.1.4. Video Ads / Retargeting / Instream
1.3.1.5. Re-Marketing Ads
1.3.1.6. Mobile GeoFencing
1.3.1.7. Facebook Advertising
2. REPUTATION / BRAND
2.1. Brand Management
2.1.1. Branding Guidelines
2.1.1.1. Color / Image
2.1.1.2. Review Response
2.2. Reputation Management
2.2.1. Search Engine Results Improvement
2.2.1.1. Content Creation
2.2.1.2. Content Promotion
2.2.1.3. Monitoring
2.2.2. Yelp & Google Reviews Improvement
2.2.2.1. Review Removal
2.2.2.2. Review Defiltration
2.2.3. Reputation Monitoring & Reporting
2.2.3.1. Constant Reviews Monitoring from the major reputation channels
2.3. Reputation Channels
2.3.1. Websites
2.3.2. Review Sites
2.3.3. Social Media
2.3.4. Video
2.3.5. PR Related
3. CONVERSION ACTIVITY
3.1. Conversion Points
3.1.1. Landing Pages
3.1.2. Website Opt-In
3.1.3. SMS Opt-In
3.1.4. Google Tracking Cookie
3.1.5. Facebook Tracking Pixels
3.2. Conversion Offers
3.2.1. Do My Parents Need a Facility?
3.2.2. How To Choose a Living Facility
3.2.3. 10 Things You Must Know First
3.2.4. How to Make the Transition
3.2.5. Financial Considerations Explained
4. SALES CYCLE ACTIVITY
4.1. Sales Funnel Social Media
4.1.1. Social Media Channels Management
4.1.1.1. LinkedIn
4.1.1.2. Twitter
4.1.1.3. Facebook
4.1.1.3.1. Setting up the channel presence
4.1.2. Posts Copy Writing
4.1.3. Creatives
4.1.4. Ads Campaigns
4.1.5. FB Messenger Chat Bot
4.2. Sales Funnel Email
4.2.1. 3 Video Intro Campaign
4.2.2. Facility Tour Offer
4.2.3. 9 Email Nurturing Campaign
4.2.4. Our Reputation
4.3. Sales Funnel Video
4.3.1. Meet Our Friendly Staff
4.3.1.1. Experience a Day at Facility
4.3.2. About PSLG / Feel At Home
4.4. Sales Automation
4.4.1. Lead Scoring
4.4.2. Lead Capturing
4.4.3. Auto Responders
4.4.4. ChatBot / Sales Assistant
4.4.5. Consumer education - knowledge base, FAQ
4.4.6. Customer Journey Tracking
4.5. Weekly Blog
4.5.1. Repurposed Email Funnel Copy