1. Target Audience
1.1. Teenagers/Young adults
1.1.1. Full of action, fast and detailed
1.1.2. thicker fonts
1.2. Primary school kids
1.2.1. Simplistic words and slower
1.2.2. Entertaining
1.2.3. bubbly and fat titles
1.3. Adults
1.3.1. detailed, moderately fast and entertaining
1.3.2. avenur
1.4. Elderly
1.4.1. Slow and easy to follow
1.4.2. not large amounts of action
1.4.3. Serif Fonts
2. Music
2.1. Rock
2.1.1. Musical instruments
2.2. Electronic
2.2.1. Fake beats and distortion
2.3. Conveys a mood
2.3.1. sad and emotional
2.3.1.1. violin and chellos
2.3.2. excitement and joy
2.3.2.1. overdrive tones
2.3.2.2. guitar and drums
2.3.3. relaxed/chill
2.3.3.1. Synths and reverb
2.3.3.2. ANGRY!
2.3.3.2.1. Distortion
3. Style
3.1. Fonts
3.1.1. Avenur
3.1.1.1. Bold
3.1.1.2. Italics
3.1.2. New Times Rowen for Titles
3.2. colour schemes
3.2.1. Navy Blue and Purple
3.2.2. Dark Red and Black
3.3. Presentation
3.3.1. Information can be recorded
3.3.1.1. played during animation
3.3.2. text on screen
3.3.2.1. Kinetic typography
4. Art Elements
4.1. Form
4.1.1. 3 dimensions
4.2. Tone
4.2.1. Gradient of colours
4.3. Line
4.3.1. Thickness
4.3.1.1. Thin
4.3.1.2. thick
4.3.1.3. moderate
4.3.2. Style
4.3.2.1. Dotted/Broken
4.3.2.2. Curvy/organic
4.3.2.3. Straight
4.4. Shape
4.4.1. Germetric
4.4.1.1. Squares, circles and hexagons
4.4.1.2. organic
4.5. Colour
4.5.1. Primary
4.5.1.1. Red, Blue and Yellow
4.5.2. Complementry
4.5.2.1. Red and Green
4.5.3. Contrasting
4.5.3.1. Black and Yellow
4.5.4. Secondary
4.5.4.1. Green, Purple and Orange
4.5.5. Tones of Black and White
4.5.6. additive and subtractive
4.5.6.1. CMYK (subtractive)
4.5.6.1.1. subtracts to create white
4.5.6.2. RGB (additive)
4.5.6.2.1. adds to create white
4.6. Texture
4.6.1. Emmence detail
5. Ideas
5.1. Line
5.1.1. be introduced through tracing of a setting
5.1.1.1. take all of 5 seconds
5.1.1.2. shape tweens
5.2. colour introduced in a picture and it all dripping to for the word Colour
5.2.1. Shape tween