1. Target
1.1. desire
1.1.1. To own very first property in life
1.2. pain point and challenge
1.2.1. Know nothing about property
1.2.2. Dont know how to choose
1.2.3. Dont know how to buy
1.2.4. Know property is good but dont know what's the reason to buy
1.3. Demographics
1.3.1. Chinese
1.3.1.1. Youngster looking for prop that plying social media 25 in Malaysia
2. Sales
2.1. Offline
2.1.1. Cold Call
2.1.1.1. Follow up
2.1.1.1.1. Presentation
2.1.2. FB Lead
2.1.2.1. Follow up
2.1.2.1.1. Presentation
2.1.3. Road Show
2.1.3.1. Follow up
2.1.3.1.1. Presentation
2.2. Online
2.2.1. FB Lead
2.2.1.1. Follow up
2.2.1.1.1. To Dato Sharing
3. Property JAB
3.1. Brand
3.1.1. Brand Foundation
3.1.1.1. Skill Credientials
3.1.1.1.1. Real Estate Knowledge
3.1.1.2. Passion/Interest
3.1.1.2.1. Explore Real Estate
3.1.1.2.2. Deliver real estate info to yuongster
3.1.1.3. Value/Belief
3.1.1.3.1. Share The thing we know
3.1.2. Brand Vision
3.1.2.1. Like property Lim brother, expert in real estate with branding
3.1.2.2. 1 stop station of purchasing real estate
3.1.2.3. The dictionary of property
3.1.2.4. in Klang Valley
3.1.2.5. First content
3.1.3. Current market don't have famous mandarin channel like iherng
3.1.4. Brand Mission
3.1.4.1. To allow 20 and above understand what is real estate and how real estate is. Providing various project to let them choose
3.1.5. Brand Message
3.1.5.1. Property A-Z you can get from here
3.1.6. Brand Personality
3.1.6.1. Like Iherng and Property Lim Brothers. Branding presentation and Iherng knowledge
3.2. Goal
3.2.1. Developer ask for sponsor ads
3.2.2. To solve buyer concern by providing extra tips and info
3.2.3. Sell like Adrian Wee n Ken/ Howard / Property Lim brothers
3.3. Your inresistible offer
3.3.1. Your value proposition (What you do to solve ppl problem)
3.3.1.1. The only chinese info property sharing provided
3.3.1.2. Hassle free transaction provided for the to own a property
3.3.1.3. Property that fit in their need
3.4. Content Strategy
3.4.1. By using Article/Video/Live
3.4.1.1. Your irresistible offer (What you sell and Describe your unique process/product/service)
3.4.2. Youtube
3.4.3. Facebook
3.4.4. Refer the Keline content format
3.5. Content
3.5.1. Real Estate Info
3.5.1.1. Like iherng, can copy the step of his work
3.5.1.2. Whole chester project variety
3.5.2. New Project
3.5.2.1. Starting from a township
3.5.2.2. Not very soon
3.5.3. Subsales
3.5.4. Developer Insight
3.5.4.1. Poll System
3.5.4.1.1. For more real comment
4. Personal
4.1. Branding
4.1.1. Instagram
4.1.2. Facebook
4.1.3. TikTok