Build To Last Mind Map By Jim Colins
Build To Last Summary Mind Map By Jim Colins
1. 5. Innovate When Evidence Supports Momentum
1.1. What Is Innovation?
1.1.1. Innovation is defined as the introduction of something new or different. The act of innovating leads to the introduction of new ideas, devices or methods.
1.1.2. Aside from products, innovation can also pertain to new services, business models, processes and functions.
1.2. Why Innovate?
1.2.1. 1. Scale Up & Add More Employees So As To Serve More Customers & Increase Market Share
1.2.2. 2. Offer Something Unique Or Different For Your Customers
1.2.3. 3. Meet Customers Ever Changing Needs As Customers. Predict Changes In The Market Before Your Customers Realized They Need Them Because They Did Not It Was Possible.
1.2.4. 4. Innovation Attracts People Who Are Innovative Because They Want To Be Part Of Your Innovative Culture and That Begets More Innovation Which Will Meet Your Customers Need You Cannot Imagine
2. 4. Fanatical Discipline
3. 6. Rely Only On Hard Work, No Luck
4. 7. Long Term Strategy
4.1. What can we be the best in the world at?
4.2. Which things can we be passionate about?
4.3. What is the key economic indicator we should concentrate on?
5. 8. Realistic Optimism
5.1. Always confront uncomfortable truths head on, but never lose faith that you’ll work it out.
6. Summary
6.1. Principles and Ideas that 18 companies use to build a thriving business that last a century. Learn how to apply these principles and build make your first $1000 onilne Weglobal Academy
7. 1. Don't Need Great Ideas To Start
7.1. Great Companies Constantly Come Up With New Ideas
7.1.1. Sony Held Meetings To Brainstorm Business Ideas
7.1.2. American Express Started As A Mail Business
7.1.3. Motorola Started With Battery Eliminators That Is Now Obsolete
7.2. They Focus On Process Of Coming Up With New Ideas
8. 3. Be Like A Cult
8.1. Examples
8.1.1. You couldn’t say the f-word, damn, or shit around Walt Disney. If he heard you use a four-letter word other than love, you were fired. No exceptions.
8.1.2. Same with Apple. You either got why the serifs on a font were so important, or you didn’t
9. 2. Core Idealogy
9.1. Examples
9.1.1. Apple’s purpose is to THINK DIFFERENT. They are here to disrupt, to change, to improve. The industry doesn’t matter. They did it with computers, then music, then phones. One of their values is user-friendly and beautiful design.
9.1.2. Walmart’s core ideology is to bring people retail products at the LOWEST PRICE, with the GREATEST CUSTOMER SERVICE.