Pet Owners

1. Type of pet

1.1. Dog

1.2. Cat

1.3. Reptiles

2. Purpose of product

2.1. Health monitoring

2.2. GPS locator

2.3. Activity Tracking

3. Consumer Age

3.1. Gen Z

3.2. Gen Y

3.3. Gen X

3.4. Baby Boomers

4. Lifestyle

4.1. Consistently active