Product Development Process

1. 1. Generate Product Ideas

1.1. Personal Investment

1.2. Build failure-tolerant culture

1.3. Invest in the right type of technology

1.4. Cultivate an innovate ecosytem

1.5. R&D

2. 2. Develop the concept

2.1. Quality function Deployment

2.2. Implement a house of quality method steps:

2.2.1. Voice of customer

2.2.2. Competitive analysis

2.2.3. Voice of engineer

2.2.4. Correlation

2.2.5. Technical comparison

3. 3. Analyzing and Screening the Product

3.1. Size of the target market

3.2. Environmental Analysis

3.3. Project demands trends

3.4. Competitor analysis

3.5. Product financial analysis

4. 4. Design Product and Processes

4.1. Details and specifications of the product

4.2. Drawing

4.3. Process steps for the new products

4.4. Keep a constant communication between design teams and manufacture teams

5. 5. Testing Product

5.1. Feedback from customers, suppliers, designers, manufacture among others.

5.2. Improve the product design

5.3. Meet product design goals

5.4. The product respond to the customer needs and demands

5.5. Supplier capabilities

6. 6. Product Launch

6.1. Software solution: have a platform for sell and deliver the product to the customer.

6.2. Create a website that contain videos about the product features, use, and price.

6.3. Create Webinar videos about the products that can be easily access by the target market.

6.4. Use social media adversiting

6.5. Use bloggers to marketing your products

6.6. Make that users finish the process of checkout.