A MENTAL HEALTH REVOLUTION IN 10 STEPS
создатель Julie Markus
1. 1
1.1. Articulate our radical approaches to instigate change
1.2. Produce a video to articulate: WHY, the grand vision, benefits, some important business details (ie co-op).
1.3. Post to YouTube and on our site.
1.4. Make a transcript to edit for syndication
2. 2
2.1. Create a rough plan, filling out actions for these steps, and details of PC.com
3. 3
3.1. Build credibility
3.1.1. Distribute/post individual content segments to appropriate audiences.
3.1.1.1. Content: therapists, new treatments, rants, research & resources
3.1.1.2. Use snippets of them for marketing & promo.
4. 4
4.1. Attract attention & arouse curiousity with controversy & adversarial positions
4.2. Use the syndication system to widen reach... ie, post content in many forms.
5. 5
5.1. Build community
5.2. Reach out to cool people for interviews, to promote them & their resources.
5.3. Once there's a network, have a Kickstarter campaign
6. 6
6.1. Make Tribers Strong, Healthier & Happier, with HOME GROWN MENTAL HEALTH PROGRAM.
6.2. Grow the included community, so Tribers no longer feel isolated and alone.
7. 7
7.1. Create tools for Us-to-Normals communication.
7.2. Better dialogues make Tribers feel less like victims, more in control
8. 8
8.1. Promote mental as distinct, positive identity., and build pride.
8.2. Profile our past heroes & current celebrities in a campaign.
8.2.1. USE HUMOUR!!