Marketing Strategy

The ROARlocal Marketing strategy

Начать. Это бесплатно
или регистрация c помощью Вашего email-адреса
Marketing Strategy создатель Mind Map: Marketing Strategy

1. SEO

1.1. Main Keywords we want to rank for

1.1.1. Need data from PPC

1.2. Great content rich blog posts

1.3. Content syndication as per content strategy

2. PPC

2.1. ads

2.2. landing pages

3. Social Media

3.1. Twitter

3.1.1. find an follow people we want as customers

3.2. LinkedIn

3.2.1. find and friend people we want as customers

3.2.2. use a company to get us linked In leads

3.3. Google +

3.4. Facebook

4. content strategy

4.1. Blog posts

4.1.1. Record Audio for pod casts

4.1.1.1. turn audio in to video

4.1.1.1.1. use PP for slide share

4.1.1.1.2. syndicate videos on main video platforms

4.1.1.1.3. share videos on main site

4.1.2. syndicate through social media

5. Referrals

5.1. referral system in place

5.2. Testimonial system in place

5.3. non geographic competing businesses

5.3.1. Cocomoon only targets N.E

5.3.1.1. find intro agencies in other area's

5.3.1.1.1. London

5.3.1.1.2. Wales

5.3.1.1.3. South East

5.3.1.1.4. West Country

5.3.1.1.5. Ireland

5.3.1.1.6. midlands

5.3.1.1.7. Scotland

5.3.2. Prontaprint Franchises

6. seminars

7. adding value sessions

7.1. mobile

7.2. social media

7.3. PPC

7.4. SEO

7.5. other networks

7.6. back end sales

7.7. referrals

7.8. MUCH MUCH more!

8. Direct Mail

8.1. Mailing List

8.1.1. we have a mailing list of 2000 VC's

8.1.2. we have the TBC mailing list

8.2. Mailing Piece

8.2.1. online magazine

8.2.2. offline version for VC's

9. Email Lists

9.1. TBC Master List

9.2. neilasher.com list

9.3. Nicola List

10. Guerrilla Marketing

10.1. digital marketing managers

10.1.1. mailing piece

10.1.2. VA to find people looking for DM mangers

10.2. People who are currently running ads in local press

10.3. People currently running PPC campaigns

11. PR

11.1. enter into business awards

11.1.1. use a company to help us

11.2. Get PR pieces written 2 per month post on PR sites

11.2.1. copy writer to do this

11.3. Get Interviewed on Radio

12. Speaking

12.1. Join IOD so we can speak at their events

13. Joint Ventures

13.1. Find JV partners with lists of prospects

13.1.1. james Cahn

13.1.2. Peter Thomsom

13.1.3. Chris Cardel

13.1.4. Nigel Botteril

13.1.5. Jonathan Jay

13.1.6. Vishal blak pearl

13.1.7. Richard tan