1. Success Factors
1.1. mobility
1.2. buzz/trend
1.3. builds on top of the Pokémon brand
1.4. Ongoing Tournaments
1.5. This recreating of childhood summer activities for families is something that was lacking in Ingress and may be a major success factor for Pokémon.
1.6. Keeps player going back with escalating collectible worth
2. Social Media Marketing
2.1. Instagram
2.2. Twitter
2.3. YouTube
2.4. Facebook
2.5. Google Ads
3. Marketing Analysis
3.1. Target Audience
3.1.1. Kids
3.1.2. Elderly
3.1.3. Family
3.2. Company Capabilities
3.2.1. Huge amount of funding
3.2.1.1. $245 million
3.2.2. Large Manpower
3.2.2.1. 789 Employees
3.2.3. Niantic (the game developer) is an experienced software developer leading in AR tech and products
3.3. Collaborations
3.3.1. Pokemon trading card game
3.3.2. Niantic
3.3.3. Starbucks
3.3.4. Gucci
3.3.5. North Face
3.4. USP/Positioning
3.4.1. Users just need to download the Pokemon Go mobile app to instantly begin to collect points (rewards) based on the distance they travelled and the pocket monsters (Pokemon) they capture.
4. Swot Analysis
4.1. Strengths
4.1.1. free to play game for android and IOS devices.
4.1.2. created bond between people
4.1.3. easy to use & understand
4.1.4. Suitable for all age
4.2. Weakness
4.2.1. crashes and technical issues
4.2.2. Limited game play as it is just catch pokemons & battle them so users get bored
4.2.3. addiction
4.2.3.1. trespassing
4.2.3.2. accidents
4.2.3.3. micro transactions
4.2.4. Rural areas lack of Pokémon stops and gyms
4.3. Opportunities
4.3.1. A social platform where you can chat with other players and see their location so they can catch together.
4.3.1.1. alternative Pokémon game where players can play 24/7 anywhere as long as there is network connectivity
4.4. Threats
4.4.1. Location is revealed to unwanted people which leads to stalking
4.4.2. Pedophiles stalking children who are too addicted to notice them while using the app
5. Marketing Mix
5.1. Product
5.1.1. Pokemon Go (app)
5.1.2. Bracelets
5.2. Price
5.2.1. Free to download, but includes in-app purchases
5.3. Place
5.3.1. All over the world
5.4. Promotion
5.4.1. Advertising
5.4.2. Word of mouth
5.4.3. Incentives