How to make a brief

1. Basic information

1.1. the name of the brand

1.2. history

1.3. perception

2. Visual identify

2.1. corporative colors

2.2. images

2.3. philosophie

3. Brand design

3.1. characteristics to be project

3.2. key aspects

3.3. benefits

3.3.1. elements of the comunication

4. Market objects

4.1. target market

4.2. positioning

4.3. how perceive the brand?

5. Competitice environment

5.1. list

5.1.1. competencies

5.2. images

5.2.1. inspire the project