1. Soul
1.1. Songs/Artists
1.1.1. Getting In The Way - Jill Scott
1.1.2. I'll Be Around - The Spinners
1.1.3. baby - Donnie and Joe Emmerson
1.1.4. At The Top Of The Stairs - The Formations
1.1.5. 90% Of Me Is You - Gwen McCrae
1.1.6. Untitled - D'Angelo
1.1.7. Seven Days Too Long - Chuck Wood
1.1.8. Prototype - Outkast
1.1.9. Back To Black - Amy WInehouse
1.1.10. Let's Straighten It Out - Ov Wright
2. R&B
2.1. Songs/Artists
2.1.1. Never Leave You - Lumidee
2.1.2. My Boo - Ghost Town DJs
2.1.3. You're Makin' Me High - Toni Braxton
2.1.4. Heartbreak Hotel - Whitney Houston
2.1.5. Tell Me - Groove Theory
2.1.6. "Remember The Time" Michael Jackson
2.1.7. Just Kickin' - Xscape
2.1.8. Freak Like Me - Adina Howard
2.1.9. This Is How We Do It - Montell Jordan
2.1.10. Leave The Door Open - Silk Sonic
2.2. Codes/Conventions/Symbols
2.2.1. Voyeurism of Female Body: revealing clothing, sensual choreography.
2.2.2. Voyeurism of Male Body: Shirtless, tattoos, jeweleries.
2.2.3. Duos: Female and Male companions
2.2.4. Iconography: Sexual and provocative lyrics as well as visuals
2.2.5. Dark Lighting
2.2.6. Normally includes dancing scenes
2.2.7. Tracking shots frequently used
2.2.8. Women with long hair and sliim bodies - Male Gaze pertaining
2.2.9. Music: Combines rhythm and blues with elements of pop, soul, funk, hip hop and electronic music.
3. Funk
3.1. Songs/Artists
3.1.1. Super Freak - Rick James
3.1.2. I'll Take You There - The Staple Singers
3.1.3. Superfly - Curtis Mayfield
3.1.4. Superstition - Stevie Wonder
3.1.5. One Nation Under a Groove - Funkadelic
3.1.6. Papa Was a Rollin' Stone - The Temptations
3.1.7. War - Edwin Starr
3.1.8. Low Rider - War
3.1.9. Hollywood Swinging - Kool & The Gang
3.2. Codes/Conventions/Symbols
3.2.1. The video will feature either a long dance sequence or a montage of clips featuring dance sequences
3.2.2. Music: Features strong bass lines or music lines played by low-pitched instruments and has a heavy syncopated beat
4. Jazz
4.1. Codes/Conventions/Symbols
4.1.1. The distinctive elements of jazz include characteristic rhythm patterns, harmonic practices related to functional harmony, and the practice of improvisation.
4.2. Songs/Artists
4.2.1. Take Five - Dave Brubeck
4.2.2. So What - Miles Davis
4.2.3. Take The A Train - Duke Ellington
4.2.4. All Blues - Miles Davis
4.2.5. Sing, Sing, Sing - Benny Goodman
4.2.6. Giant Steps - John Coltrane
4.2.7. Stolen Moments - Oliver Nelson
4.2.8. Body And Soul - Coleman Hawkins
4.2.9. Naima - John Coltrane
4.2.10. Autumn Leaves - Cannonball Adderley
5. grunge
5.1. Songs/Artists
5.1.1. Crown Of Thorns - Mother Love Bone
5.1.2. Swallow My Pride - Green River
5.1.3. Dollar Bill - Screaming Trees
5.1.4. Bob - The Gits
5.1.5. Tomorrow - SilverChair
5.1.6. Jessie - Paw
5.1.7. Blew - Nirvana
5.1.8. Out Of Focus - Love Battery
5.1.9. Animal - Pearl Jam
5.1.10. All Hail Me - Veruca Salt
5.2. Codes/Conventions/Symbols
5.2.1. Dress code: Smart-casual clothing
5.2.2. Mixture of narrative and performance
5.2.3. Shot either indoors or in studio
5.2.4. Uses CGI
5.2.5. Tend to be set in abnormal locations
5.2.6. Music: Distorted Guitar, base, synthesizer, drum
5.2.7. Editing matches narrative
6. Indie
6.1. Songs/Artists
6.1.1. Lifted Up -Passion Pit
6.1.2. Black Sun - Death Cab For Cutie
6.1.3. There Are Too Many Of Us - Blur
6.1.4. The Party Line - Belle & Sebastian
6.1.5. California Nights - Best Coats
6.1.6. Buffalo - Toro y Moi
6.1.7. Geronimo - Sheppard
6.1.8. Some Trouble - Two Gallants
6.1.9. Blood Red Moon - The Hives
6.2. Codes/Conventions/Symbols
6.2.1. Artists tend to do Live performances more
6.2.2. About the music more than the success
6.2.3. Create retro looks with dress code, sets and props.
6.2.4. Diegetic sounds use
6.2.5. Tracking, mid shot. wide shot, eye level camera angles most frequently used
6.2.6. Parallel sounds used - video doesn't fit pace of the music, gives camera and editing more freedom to create aesthetic look
6.2.7. Natural lighting/studio lighting
6.2.8. Diverse use of props that are mainly commonly seen objects: sofas, pans and pots, dining sets,...
7. Pop
7.1. Songs/Artists
7.1.1. Single Ladies - Beyonce
7.1.2. Umbrella - Rihanna
7.1.3. Shake It Off - Taylor Swift
7.1.4. Shape Of You - Ed Sheeran
7.1.5. Toxic - Britney Spears
7.1.6. Rolling In The Deep - Adele
7.1.7. Fireworks - Katy Perry
7.1.8. Rehab - Amy Winehouse
7.1.9. Blinding Lights - The Weeknd
7.2. Codes/Conventions/Symbols
7.2.1. Song structure: Verse, Chorus, Bridge, Recap, Melody
7.2.2. Organized into chunks of four or eight bars, have a repeating chorus played two to four times
7.2.3. Bright colors
7.2.4. Lots of makeup, fashion accesories
7.2.5. Include many close-ups of the artists' faces
7.2.6. Both narrative and performance style
7.2.7. Performances that are attractive to audience
7.2.8. Voyeurism of female body
8. Blues
8.1. Songs/Artists
8.1.1. The Thrill Is Gone - BB King
8.1.2. Me And The Devils Blues - Robert Johnson
8.1.3. Boogie Chillen - John Lee Hooker
8.1.4. Evil - Howlin' Wolf
8.1.5. Crossroads - Robert Johnson
8.1.6. Got My Mojo Working - Muddy Waters
8.1.7. I'd Rather Go Blind - Etta James
8.1.8. Baby Please Don't Go - Big Joe Williams
8.1.9. How Long, How Long Blues - Leroy Carr
8.1.10. Sweet Home Chicago - Robert Johnson
8.2. Codes/Conventions/Symbols
8.2.1. Specific chord progressions, a walking bass, call and response, dissonant harmonies, syncopation, melisma and flattened 'blue' notes.
8.2.2. Mostly Live performances
9. Reggae
9.1. Songs/Artists
9.1.1. One Love – Bob Marley And The Wailers
9.1.2. Legalize It – Peter Tosh
9.1.3. The Tide Is High – The Paragons
9.1.4. Bam Bam – Sister Nancy
9.1.5. Three Little Birds – Bob Marley And The Wailers
9.1.6. Hold Me Tight – Johnny Nash
9.1.7. I’ve Got To Go Back Home – Bob Andy
9.1.8. Many Rivers To Cross – Jimmy Cliff
9.1.9. Now We’ve Found Love – Third World
9.1.10. Talk About Love – Pat Kelly
9.1.11. Redemption Song – Bob Marley And The Wailers
9.2. Codes/Conventions/Symbols
9.2.1. Incorporates some of the musical elements of rhythm and blues (R&B), jazz, mento, calypso, African, and Latin American music, as well as other genres.
9.2.2. Both narrative and performance style
9.2.3. Bright colors and patterns, use of Rasta colors
9.2.4. Lower to middle class costumes
9.2.5. Soft and peaceful mood to convey meaningful messages
10. Rock
10.1. Songs/Artists
10.1.1. Smells Like Teen Spirits - Nirvana
10.1.2. Whole Lotta Love - Led Zeppelin
10.1.3. Smoke On The Water - Deep Purple
10.1.4. You Shook Me All Night Long - AC/DC
10.1.5. Rock and Roll At Nite - Kiss
10.1.6. A Day In The Life - The Beatles
10.1.7. Another Brick In The Wall - Pink Floyd
10.1.8. Like A Rolling Stone - Bob Dylan
10.1.9. Sweet Child O' Mine - Guns N' Roses
10.2. Codes/Conventions/Symbols
10.2.1. Artists tend to wear/utilize the color black
10.2.2. Edgy makeup
10.2.3. Lowkey Lighting
10.2.4. Normally set outdoors or city
10.2.5. Use multiple fierce facial expressions --> connection to the music and lyrics for the artist
10.2.6. Diegetic sound use
10.2.7. Narrative style to match lyrics with visuals
11. K-Pop
11.1. Songs/Artists
11.1.1. Love Scenario - IKON
11.1.2. Fake Love - BTS
11.1.3. How You Like That - BlackPink
11.1.4. I Am The Best - 2NE1
11.1.5. Mago - Gfriend
11.1.6. I Can't Stop Me - Twice
11.1.7. Aya - Mamamoo
11.1.8. Call Me Baby - Exo
11.1.9. Spring Day - BTS
11.2. Codes/Conventions/Symbols
11.2.1. Voyeurism of female/male bodies
11.2.2. Tight settings for dancing parts
11.2.3. Music and fashion scheme matching to the mood of the songs
11.2.4. Highly synchronized group dances
11.2.5. Close up and visualized shots to showcase the artists' individualities.
11.2.6. A mixture of Korean and English lyrics
11.2.7. Camera shots match the movements of the artists