Website factors effecting online purchaser's behaviors

1. Online shopping and e-commerce

1.1. Development of Internet and online services

2. Understanding what effects behaviors (from different points of view)

2.1. Website

2.1.1. product presentation

2.1.2. transaction security

2.1.3. easy purchase process

2.1.4. design

2.2. Seller

2.2.1. physical store

2.2.2. reputation

2.3. 3rd party

2.3.1. Interpersonal

2.4. Buyer

2.4.1. risk sensitivity

2.4.2. familarity

3. Improments

4. E-retailers vs traditional retailers

4.1. Organization

4.1.1. Reduce operation cost

4.1.2. Reach more potential customers

4.2. Customers

4.2.1. Convenience

5. Factors

5.1. Trust

5.2. Website design features

5.3. Security