www. easyautocredit.com
создатель jon bradford
1. Web Based Marketing
1.1. Facebook
1.2. Twitter
1.3. Loyality Events
1.4. Print/radio/TV
1.5. Enthusiast Rallys
2. Customers
3. Lead Created
3.1. Cust name/Address/Car selection/ Email/ Phone/
3.2. 15 minute response: Include name and commitment to call.
3.3. information place in CRM Tool
3.4. Car is landed
3.5. Initial Phone Call is Made
3.5.1. Informative/Brief/No sales/ checking for level of relationship.
4. Sale Funnel Process
4.1. 1st day: Information Email - earn trust, here for information only. Establish the hard work it takes to buy a car. Advocate what is necessary: Budget/Down/Trade/ also offer competition tools: Edmond's/Consumer Report
4.1.1. Guide response for commiment
4.1.1.1. High Commitment
4.1.1.1.1. Position Test Drive / Meet before they face Sale Team.
4.1.1.2. Med Commitment
4.1.1.2.1. Position Websites / Value Reports / Brand Message. recommit to customer advocacy.
4.1.1.3. Low Commitment
4.1.1.3.1. Position Website, Etc