1. Community Targets Pipeline
1.1. Timeline
1.1.1. 2Q 23
1.1.1.1. June Soft Launch Existing Cwikpay Merchants
1.1.1.1.1. Populate list
1.1.1.1.2. freemium to populate
1.1.2. 3Q 23
1.1.2.1. CW 800
1.1.2.1.1. CW Store
1.1.2.1.2. CW Legacy no store
1.1.2.2. Wasatch Front 1200
1.1.2.2.1. Jul 400
1.1.2.2.2. Aug 400
1.1.2.2.3. Sept 400
1.1.3. 4Q 23
1.1.3.1. Existing and Additional Wasatch Front Communities - 2000
1.1.3.1.1. Lehi / PG
1.1.3.1.2. Provo/Orem
1.1.3.1.3. Park City
1.1.3.1.4. Ogden
1.1.3.1.5. Springville/Payson
1.1.3.2. Alternative Press - 2000
1.1.3.2.1. 20 pubs X 100 each
1.1.3.2.2. Sacramento
1.1.3.3. Identif
1.1.4. 24
2. Pitch Deck Pages
2.1. Problem
2.2. Solution
2.3. Business Model
2.4. Competition
2.5. Founding Team
2.6. Marketing Plan
2.7. Fundraising
2.8. New Saltas Pitch
3. Marketing Personas
3.1. Suburban Housewife
3.2. Urban Millennial
3.3. Community Consolidator
3.3.1. Chamber of Commerce
3.3.2. Publications
3.3.3. Professional Organizations
3.4. WrenchIO
3.4.1. DATA FEED
3.4.1.1. Publications
3.4.1.1.1. Successes - Sacramento
3.4.1.1.2. Not as Successful - Mid America
3.4.1.2. CW Merchants
3.4.1.2.1. Bryce geolocation model
3.4.1.3. CW Store Clients
4. Goals
4.1. Current Flash
4.2. 5k weekly sales
4.3. 50K MRR
5. Marketing Activities
5.1. Landing Page
5.1.1. Exisiting
5.1.2. Iteration 1
5.1.2.1. need colors, final logo selection
5.2. Press Release
5.3. Blog Post
5.4. Guest Post
5.5. Social Media Promotions
5.6. Demo Video
5.7. Banner Ads
5.8. Newsletter
5.9. Sponsorings
5.10. Launch Event
5.11. White Paper
5.12. Webinar
5.13. E-Book
5.14. Co-Marketing
5.15. Other
5.15.1. Be creative!
6. Resources
6.1. Overall Budget
6.2. Team
6.2.1. ROLES
6.2.1.1. John Saltas
6.2.1.1.1. Responsibilities
6.2.1.1.2. Estimated Effort
6.2.1.2. Joel Smith
6.2.1.2.1. Responsibilities
6.2.1.2.2. Estimated Effort
6.2.1.2.3. Michelle carry over Ideas
6.2.1.3. Brian Bale
6.2.1.3.1. Initial Launch
6.2.1.4. Soft Serve
6.3. Materials
6.4. Other
6.5. Stack
6.5.1. CwikX Beta
6.5.1.1. SoftServe Fix
6.5.1.2. office.cwikx.com
6.5.2. Legacy
6.5.2.1. CWikPay
6.5.2.2. Web
6.5.2.3. Bitrix
6.5.2.4. Birdeye
6.5.2.5. Kostizi
7. Stella Launch
7.1. Team
7.2. Product
7.3. Pitch
7.4. History
7.4.1. Sacramento Market WIN
7.5. Uber Model/Markets
7.6. Split and Options
7.6.1. 3m/2m/options break
7.7. New
7.7.1. Provincetown
7.7.1.1. Break out George needs
7.7.1.1.1. Stella FAC
7.7.1.1.2. Kostizi central
7.7.1.1.3. Stella Pay
7.7.1.1.4. determine if react can work for marketplace
8. Rev/Sub/Now/L8R
8.1. Revenue
8.2. Subscription
8.3. Function Now
8.3.1. Contactless Payment
8.3.2. Business Listing
8.3.3. Geolocation
8.3.4. Coin
8.3.5. Loyalty
8.3.6. Coupon
8.3.7. Microsite
8.3.8. Egifting