Trade show (WBS by phase)

1. Plan

1.1. Set budget

1.1.1. Get approval

1.2. Find venue

1.3. Pick the team

2. Prepare

2.1. Agree the stand design

2.2. Write and design the handouts

2.3. Place the print order

2.4. Book travel and hotel

3. Run

3.1. Install the stand

3.2. Staff the stand

3.3. Capture leads

4. Follow up

4.1. Share leads with sales

4.2. Send follow-up emails

4.3. Review against the goal