Decision tree example: Choosing a CRM vendor

1. Q1: Is your team larger than 50 people?

1.1. No

1.1.1. Q2: Integrated marketing + sales?

1.1.1.1. No

1.1.1.1.1. Q3: Is minimizing cost the top priority?

1.1.1.2. Yes

1.1.1.2.1. → Provider B (mid-market all-in-one)

1.2. Yes

1.2.1. Q2: Custom integrations and objects needed?

1.2.1.1. No

1.2.1.1.1. Q3: Is your budget flexible?

1.2.1.2. Yes

1.2.1.2.1. → Provider A (enterprise-grade)