Why blog?

1. Soapboxing

2. Thought leadership

3. Engagement and conversation

3.1. Post-event feedback

3.2. Reporting

4. Motivation and inspiration

5. Keep a record

6. Meeting people

7. Keeping in touch

8. Getting to know blogging

9. Promotion and marketing

10. Trial ballooning

10.1. get public response

11. Creative self-expression

12. Sharing information

13. Tell a story

14. Crisis communications