The Content Game (Connect with your audience)

1. Who are they

1.1. The more specific the better

1.2. Your ideal client

2. What are their problems

2.1. What is the pain

2.2. What are the blockages

2.3. What are the irritations

3. What do they want to achieve

3.1. What does it look like when it's done

3.2. How does it feel when it's done

4. What are the jobs to be done?

4.1. What is the gap

4.2. What have they struggled with

5. Output

5.1. The result

5.2. Inspired by Ed Dale

6. What you will need

6.1. 10 minutes

6.2. Paper

6.3. Pen

6.4. Spend no more than two minutes on each section