P.E.S.O. Communications Channels

1. EARNED

1.1. Blogger Relations

1.2. Influencer Engagement-Access through Media/Social

1.3. Media Relations

1.4. Published editorial

1.5. User comments/Conversations

1.6. Word of mouth

2. PAID

2.1. Advertorials

2.2. Content Marketing

2.3. National/Local Traditional media buys (TV/RadioDigital banner ads)

2.4. Paid Search

2.5. Paid social-Facebook sponsored posts/Sponsored tweets

2.6. Sponsorships/Partnerships

3. SHARED

3.1. Blog comments

3.2. Digital Strategies

3.3. Influencer Engagement

3.4. Partnerships

3.5. Provider Communications

3.6. Social Media platforms

4. OWNED

4.1. Books

4.2. Call center

4.3. Collateral

4.4. Content from experts (Ambassadors)

4.5. Direct mail

4.6. Emails

4.7. Events

4.8. Mobile

4.9. Newsletters

4.10. Online communities

4.11. Publications

4.12. Social Platforms Facebook, Twitter, Youtube

4.13. Video/Audio Content (Videos, Podcasts, Webinars)

4.14. Websites