Budget KLM Curacao marathon 80.000€

1. Website adapting 500.00€

1.1. Since the website is already up and is updated weekly, there are not a lot of adapts necessary. It is important to change the content of the website a bit and make it similar to the content of the movies. This meaning that the websites needs more visuals.

2. FTE (Fulltime employees) 9.500€

2.1. If we were to make some movies and focus more on promoting, extra FTE’s are necessary: 0,5 FTE per week costs about €180,00. Costs for extra personnel during an entire year are about €9.500,00

3. Sponsor activation plan 50.000€

3.1. Celebrity Endorsement: Churandy Martina 15.000€

3.2. KLM's Run in the Sun tour 20.000€

3.3. Flying Dutchman 500€

3.4. KLM branding at the marathon 12.000€

3.5. social media campaign 2.500€

4. Video production/advertising 8.300€

4.1. Video production 8.000€

4.1.1. Costs for online video can vary from €500,00 to €3.000,00. Since one of the videos costs a lot more effort to make, it is expected that this video will cost at least €6.000,00. The other, more simple video, will cost about €2.000,00

4.2. Video advertising 300.00€

4.2.1. Costs for video pre roll at the website of Runners World NL costs €60,00 per week. Both videos will be shown for two weeks.

5. E-mail 200.00€

5.1. These are the costs for acquiring a mailing list and using this to e-mail potential participants several times.