CONSUMER CHOICE - The influence of choices

1. Needs and Wants

1.1. We just out purchases on what we think we "Want"

2. Influences on consumer choice

3. Advantages and Negatives of choice

3.1. Negatives

3.1.1. Too many choices leads to poorer choices

3.1.1.1. Less satisfied with our decision

3.1.1.2. Feeling we didn't make the 'best choice'