Social Media and Marketing: Rules of Engagement

1. Advertising on Social Media Platforms

1.1. User characteristics shared on SNSs are extremely valuable

1.2. Characteristics allow for better target advertising.

2. The Benefits of Social Media to Marketers

2.1. People are tuning into SNS ads more than traditional ads such as TV and radio.

2.2. Potential to go viral can be immensely valuable.

2.3. Allows one to create an online community around your brand.

2.4. Allows you to better engage with your brand community.

2.5. Numerous interactions allow one to garner more feedback.

2.6. Target advertising is much easier.

3. Social Media and the changing landscape

3.1. Media has transitioned to transcendent media. Content is now available over multiple platforms ( ie. Video trailer on TV, SNS, and radio. )

3.2. Advertisements can be extended, and now additional footage can become just as important as the original.

4. Cons of Social Media

4.1. Be aware that bad messages can spread just as easily as good ones - Stay on top of them and handle them quickly and appropriately.

4.2. Don't control the conversation as it can backfire horribly.

4.3. Need to continuously monitor.

5. Marketing to Content Creators

5.1. Supply content creators with the tools and resources to talk about your product.

5.2. Know the influence of bloggers, and use them to your public relations (PR) strategy.

6. Marketing to Content Consumers

6.1. Company blogs allow a brand to interact with its target market.

6.2. Entertainment spread via social media increases brand tough points.

6.3. Reach out to content consumers, go where your consumers are.

7. Marketing to Content Sharers

7.1. Content sharers are content consumers who also pass your message on (chat, email, link, blog, submitting your content, etc.)

7.2. Make it as easy as possible for sharers to share by using chicklets and unique easy-to-read URLs.