Strategic Squares

1. Offensive Marketing

1.1. P1: The main consideration is the strength of the leader's position.

1.2. P2: Find the weakness in the leader's strength and attack at that point.

1.3. P3: Launch the attack on as narrow a front as possible.

2. Guerrilla Marketing

2.1. P1: Find a segment of the market small enough to defend.

2.2. P2: No matter how successful you become, never act like the leader.

2.3. P3: Be prepared to bug out at a moment's notice.

3. Defensive Marketing

3.1. P1: Only the market leader should consider playing defense

3.2. P2: The best defense strategy is the courage to attack yourself.

3.3. P3: Strong competitive moves should always be blocked.

4. Flanking Marketing

4.1. P1: A good flanking move must be made into a uncontested area.

4.2. P2: Tactical surprise ought to be an important element of the plan.

4.3. P3: The pursuit is just as critical as the attack itself.