Digital Marketing Specialist

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Digital Marketing Specialist создатель Mind Map: Digital Marketing Specialist

1. SMM

1.1. Community Management

1.1.1. generating all questions, applies to one source

1.1.1.1. analytics

2. Сontent strategy

2.1. Template + relevant card

2.1.1. Selling articles

2.1.1.1. active links with traffic counters

2.1.2. email

2.1.3. landing pages

2.1.4. sms

2.1.5. social platforms

2.1.6. pr articles

2.1.7. smm

2.1.7.1. new content strategy, providing SMM operators of boutiques with scripts  and check lists for descriptions and photos

3. Sales funnel - advertising tools

3.1. ATTRACT

3.1.1. contextual adv + LP (outsource)

3.1.2. Quizes

3.1.3. Wifi bar

3.1.4. Social AD

3.1.4.1. Landing Pages (LP)

3.1.4.2. SMM

3.1.4.2.1. Linked IN such as a new tool (events for top managers and other "sort by")

3.1.5. SMS

3.1.6. Blogger relationships

3.1.7. Forums

3.1.8. Wikipedia

3.2. ENGAGE

3.2.1. web site banners + LP

3.2.2. Landing Pages

3.2.3. wi fi bar

3.2.4. Loyality programm + LP

3.2.5. Retargeting (SMM+LP)

3.2.6. banner fishing

3.3. HEAT

3.3.1. SMM

3.3.2. Emailing

3.3.3. SMS

3.3.4. Blogging

3.3.5. Retargeting

3.4. SALE

3.4.1. e-commerce (online sale through the web site)

3.4.2. sms

3.5. REPEATED SALE

3.5.1. emailing

3.5.2. social AD

3.5.3. sms

3.6. LOYALITY

3.6.1. questioniery of servise

3.7. RECOMMENDATION

3.7.1. Social CRM

3.7.1.1. Forums

3.7.1.2. Following and maintaining the corporate image through researchs of online mentionings

3.7.1.3. feedbacks of consumers

4. Project management

5. SMM

5.1. design

5.2. copywriting

5.3. 50 accaunts controlled

5.4. translation

5.5. partnership with magazines & top local social pages

5.5.1. reposts of ID products

5.5.1.1. payment

5.6. ID Group social pages managing

5.7. contests

5.7.1. rules list

5.7.1.1. control

6. Marketing planning+execution

6.1. SMS

6.1.1. landing pages

6.1.2. copywriting

6.2. PR articles

6.2.1. placement + payment

6.2.2. Copywriting

6.3. web-banner production (outsource)

6.3.1. confirmation with brand

6.3.1.1. placement

6.3.1.1.1. payment

6.4. photoshoots

6.4.1. blogger relations

6.4.2. copywriting

6.4.2.1. placement

6.4.2.1.1. payment

6.4.3. content strategy

6.5. projects wth partners

6.5.1. photoshoots

6.5.1.1. choice of products

6.5.1.1.1. payment table

6.6. Events

6.6.1. mediaplanning

6.6.1.1. pr articles

6.6.1.1.1. SMM internal

7. AS IS

8. TO BE

9. Web analytics

9.1. Social platforms

9.2. web banners

9.3. web sites

9.4. landing pages

9.5. sms

9.6. email

9.7. analyticz