2. Target Audience: Anything that can feel emotions
2.1. Mostly aimed at but no excluded to: Teenagers, Young Adults, People going through a midlife crisis and animals
3. Market Proposition:
4. Desired Style: The Style planning to be used is a very approachable/lustful design
4.1. For Example: we want to create an environment that will make anyone feeling different emotions welcome, we will used colors that correspondent to a customers emotion(or lack of) to make him feel more comfortable with his purchase
5. Purpose: The purpose of this Burger is to change peoples negative emotions and convert them to positive motions. each ingredient caters to increasing the positive aspect of its respective negative emotion